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Introducing the First Ever Spa and Pool Hardcore
Marketing System that will Teach You How to...
 

"Recession-Proof Your Spa and Pool Business"



"Learn How to Beat the Recession and Make Spa and Pool Prospects Come to You"

 

From the Desk of: David Frey

Dear Pool and Spa Business Owner:


 

The recession is here and has hit the spa and pool industry like a brick. Its no surprise that consumer confidence is at an all-time low. If that wasn't bad enough, the unemployment rate has skyrocketed to its highest levels in over 5 years.  

Spa and pool sales have dramatically slowed across the nation. One spa and pool retailer mentioned to me that, "Before the September 11th attacks our sales had slowed down, but since the attacks, our store has been a ghost town. I'm worried that its going to get even worse."

But this can be your most profitable year ever! You don't have to be a victim of the recession. While others are complaining about the economy, you will be devising and executing stealth spa and pool marketing strategies that are proven to work.

The secret to winning during the slow economy is in knowing how to ferret out your best prospects and compel them to buy from you...today. There are hundreds, perhaps thousands of prospects in your business area that have thought about purchasing a spa or pool at one time or another. You'll learn smart marketing techniques that will make your prospects stand up and ask you for information about "what" to buy, not "if" they should buy. 

That's why it makes sense for you to take a close look at my new 374 page manual, "Recession-Proof Your Spa and Pool Business: How to Make Business Come to You." This manual is hot off the press and filled to the brim with cutting-edge spa and pool marketing strategies and tactics that will give you hundreds of recession-busting weapons.

Spa and pool owners are missing out on thousands of dollars in profits by not leveraging successful marketing strategies that are working like magic in other industries. You'll learn several highly effective lead generation and marketing techniques that your competition hasn't even thought about using, that will give you a significant competitive advantage.
 

 

"I Want to Express My Extreme Satisfaction"

 

Dear David,

I wanted to express my extreme satisfaction with your "Recession Proof Your Spa and Pool Business" marketing course. The manual is a no-nonsense, straight forward, powerful marketing tool. I have been in the spa and pool industry for over 30 years now and have tried just about every promotion imaginable.

The ideas and strategies that you share in your marketing course are very unique, particularly the lead generation system that you've developed. All you have to do is turn it on and it almost runs itself!

I highly recommend that pool and spa business owners look at this marketing system, even if their sales are doing well.

Chris Mason, Washington

 



"How the 'Recession-Proof Your Spa and Pool Business' Marketing System Will Help Grow Your Business"

 

In this first-ever marketing system for the spa and pool industry you'll find hundreds of proven methods for building your business.  In addition, I've included several "must have" tools that will take the work out of implementing many strategies (I'll talk more about them in a moment).

 

In the Main Volume of the system you will discover how to...

  • Compel your customers to line up to do business with you. Discover multiple proven strategies that allow you to hunt down your best prospects and convince them that there is simply no other spa and pool company that can provide them with the value that you can.

  • Create magnetic advertisements that hypnotize your prospects. Use these cutting edge, recession-proof advertisement strategies that are guaranteed to improve your response rate by 200%-300%.

  • Make it rain referrals with very little effort. Don't wait on your spa and pool customers to hand you referrals, implement our stealth referral strategies and you may never have to advertise ever again.

  • How to get customers to hand over their money with zero selling. Learn how to implement a Spa and Pool Education-Based Marketing program that will put your customers in the "ready-to-buy" mood even before they walk through your doors.

  • Develop a website that sucks in prospects like crazy. Forget everything you've heard about building websites. I'll show you how to turn your website into a prospecting and follow-up machine that works while you sleep.

  • Discover how to make chemicals and accessories fly out of the door. Make you chemicals and accessories side business become your # 1 profit generating department by dominating your market.

  • Finally, a direct mail program that really works. Many spa and pool owners have used direct mail with mediocre results. It's time you ignite your direct mail efforts using modern technology and direct mail best practices.

  • Pull your prospects off the telephone and into your store. You pay a lot to make your phone ring. Learn how to make your prospects put down the phone and come straight to your store.

  • Find new customers that you never knew existed. Your customers are out there and they are ready to buy from you. Find out the secrets to locating and pulling them into your sales funnel.

     

"10 Times the Cost of Your Manual!"

David,

I have some exciting news for you. This weekend I was doing a Home Show. There were four inground pool companies in the show. I had the smallest display of the four but got about the same number of leads or maybe more, due in part to the sign that you showed me how to create.

When people stop to look at pools I ask them to give me their name and email address and I will send them a copy of the free report. If they want, there is room to give me their physical address and phone number and ask for a free site evaluation. The same thing I normally do but I never asked for email nor have I ever had your special reports to give to them.

Friday night I emailed a few of your special reports out and this is the call to my cell phone that I got Saturday afternoon.

"Hi my name is John and I stopped by your booth last night and talked to you about swimming pools. I also spoke with your three competitors Friday night. Today I read your report and was very impressed with the information you sent out. Please call me to set up and appointment I would like to buy a pool from you."

I have confidence in my abilities to sell and relate to people, but truly what set me apart in this instance from my competition was your report.

With this sale I will certainly make over 10 times the cost of your sales manual and marketing help.

Thanks,

Keith Cowell, North Carolina


 




Here's what you'll find in,
"Recession-Proof Your Spa and Pool Business"

 


 

  • Six methods of identifying and developing your unique selling proposition that will give you a sustainable advantage over your rival competitors. Believe it or not, this may be one of the most important concepts you learn in this whole course.

  • How to calculate spa and pool customer acquisition costs and their lifetime values to get a true understanding of how much you should be investing in your marketing efforts (Note: Without knowing these figures you will continue to run your business blindly.) 

  • Three sneaky tricks to spy on your competitors so that you know their every move, and the single most powerful thing you can do once you have your spa and pool competitor information. Every spa and pool retailer that wants to outsmart and outsell their local competition should implement this guerilla selling tactic.

  • Use customer research data to develop recession-busting, laser-tight marketing strategies. The hidden key to selling more spas and pools is in knowing your customer. You'll receive eight specific, concrete examples of how to develop a rock-solid marketing strategy using recent spa and pool customer study statistics.

  • Learn the most powerful lead generation marketing system in use today with step-by-step instructions on what it is and how to implement it in your own spa and pool business. It will literally quadruple or quintuple the amount of leads you receive today
     

Note: "This system of marketing will completely transform how you think, act, and execute your marketing program today - No one in the spa and pool industry is using this system…yet. If these seven pages were offered as a special report by themselves they would be worth double the price of this manual."

 

 

"I Never Thought Finding New Customers Could Be This Easy!"

 

Dear David:

 

We implemented your lead generation system this week and have already sent out 16 special reports to leads generated using your educational ads! It really is amazing. I never thought finding new customers could be this easy. The whole system runs on autopilot. All I do is download the leads and start sending them your special reports.

 

I’ve been so busy that I haven’t even been able to follow up on the recent batch of leads. We just hired a new salesman to keep up with the new customers.

 

Your marketing course is worth 10 times what you sell it for. Oh, by the way, thanks for all your personal help you gave us getting the system up and running. I know your time is valuable and I appreciate the time you took handholding me to get everything right.

 

Paul Andrew, Utah


 


 

  • How to pry prospects out of their homes to visit your spa and pool business using a five-step stealth niche marketing program. Using niche marketing and the aforementioned lead generation marketing system, will give you such a wide advantage over your competitors that they will be scratching their heads in amazement.

  • Six steps to turning your company guarantee (a powerful hidden asset) into a competitive weapon that will set you apart from your competitors and distinguish you as THE spa and pool company with which to do business. Master the power of your guarantee and watch your closing percentage increase by a minimum of 20% - 30%.

  • How to radically improve your follow-up marketing processes using a few simple tools that will dramatically increase your closing ratio. Statistics say that two out of every three spa and pool customers will leave your store to shop your competitors. Having a systematic follow-up system is an absolute must.
     


 

Note: "I'll show you two specific tools that EVERY spa and pool retailer should have to successfully put your follow-up marketing system on autopilot and significantly increase your closing percentage."


 

  • Learn 20 unique and unconventional spa and pool promotional ideas that will ignite an avalanche of free publicity and set you apart as the leading spa and pool business in your marketplace. P.T. Barnum once said, "Without promotion something terrible happens – nothing!” 

  • How to never lose a sale based on price ever again. This section will give you three distinct strategies that you can employ today that will teach you how to avoid competing on price alone and how to deal with price shoppers. It actually gives you six specific telephone scripts that will immediately derail any conversation about price.

  • A little known (or used) technology tool that you can use to triple or quadruple your promotional campaigns. The best thing about this tool is once you set it up, it completely runs on autopilot, making you money while you're taking care of other business.
     

Note: "Virtually, no one is using this powerful tool in the spa and pool industry. I found it in use in the retail apparel industry producing staggering results."

 

  • Use this one secret tactic to make your store newsletter the first piece of mail your customers (and prospects) open when they receive their mail. (Note: I'll show you three "off-the-beaten-path" websites that you can use to implement this unique strategy.)

  • Forget everything you've learned about building websites and Internet marketing. I'll show you how to get a massive return on your Internet investment by making a few simple changes to your website. I use every single one of these tactics to successfully run my five personal website businesses.

  • Forget search engines (they don't work for local marketing), I'll show you a few simple promotional strategies that will drive thousands of visitors from your target neighborhoods exclusively to your website.
     

  • Note: You will also learn how to:

    (1) Write website copy that will compel your visitor to move deeper into your website offering.  

    (2) How to magically get your prospect's email address so you can market to them again and again, at no cost whatsoever. 

    (3) Immediately improve your website profitability using our 10 point spa and pool web site checklist.

     

    • How to sell spas and pools like hotcakes at home shows. Discover five strategies you can use to significantly improve your booth attendance with qualified prospects and also improve your closing ratio at every show you attend.

    • Radio? Television? Newspapers? Direct Mail? Don't be confused. You'll learn how to choose your optimal marketing mix to get the biggest ROMD (return on your marketing dollar). 

    • How to affordably market to the masses using radio and local television. With cable television it's possible to broadcast your advertisements to communities as small as a local neighborhood. The trick is knowing how to buy your airtime and produce your commercial affordably.  
       

    Note: "On the tape set I share a television and radio media buying secret that will save you thousands of dollars (many times over). 

    I learned this secret from a veteran media buyer with over 30 years of buying experience. If you advertise on the radio or on television (broadcast or cable) you must learn and implement this strategy." 

     

    • Always get the first phone call from your yellow page advertisement. Startling statistics on yellow page ads and how you can design a "killer ad" that will set your business apart that will force people to call your before your competitor. (This section alone will pay for the course within days of your next yellow page ad)

    • Learn the 14 most common spa and pool advertising mistakes that are costing your business a fortune. Stop wasting precious dollars on ineffective advertising. Learn step-by-step how to create killer ads that will have your phone ringing off the hook.
       

    Note: "This section will revolutionize how spa and pool newspaper advertising is done - It is unique, powerful, and effective - As you read this letter, right now the automobile, financial, and chiropractic industries are making millions off of these amazing advertising strategies without showing a single car or person in the ad."

     

    • Compel you customers to action using our 50 ways to make a powerful offer your customers can't refuse. You'll learn how to make an offer so compelling that your customer will be forced to say yes...without dropping your price.

    • Warning: Don't send another direct mail piece without using our 17-point checklist. Learn how to make direct mail really work for your spa and pool business using our 17 point checklist for direct mail success.

    "Tremendous Wealth of Great Ideas"

    Dear David:

    I just wanted to tell you how pleased I am with the “Recession-Proof Your Spa and Pool Business” package you sent me.

    It’s a tremendous wealth of great ideas on Marketing specifically for the pool and spa industry.

    It’s well worth the price!

    Thanks,

    Michael Logan, California

     

    • How to increase your direct mail response rate by 500% and bring a flood of people into your spa and pool business using this top secret telemarketing script. Know exactly what to say in your follow-up phone call to get your prospect off the phone and into your store.

    • Would you like to get seven times the response at one-fourth the cost with your direct mail efforts. Postcard marketing is the most overlooked moneymaking secret in the spa and pool industry. Add this special graphic to the "face side" of your postcards and watch your response rates (and profits) skyrocket!

    Note: "We reveal six copyrighted winning postcard designs that will burn your marketing message into the minds of its recipients. Alone, these winning postcard designs would cost you thousands of dollars to develop - they are yours, free, as a part of this course."

     

    • Receive an endless supply of referrals by learning how to turn ordinary customers into raving fans. I'll expose eight spa and pool, customer service "moments-of-truth" that if handled correctly, will turn your customers into word-of-mouth advertising machines.

    • Make your business a raging success using these 71 ways to get your spa and pool company in the news...for free! Publicity is 10 times better than paid advertising because it's credible. Pick two, five, fifteen, twenty of these strategies and get a never ending stream of free publicity for your spa and pool business. 
       

    Note: "I'll walk you through one spa and pool free publicity technique that your local newspaper, radio, and T.V. station will literally fight over. It's proven, it's easy to do, and you will get scads of free publicity for your spa and pool business."

     

    • Are you making the "big telephone mistake?" Most spa and pool retailers are and don't even know it...and it's costing them a lot of money. Discover how to turn every phone call you get into a potential prospect (and never make the big telephone mistake again).

    • How to make it rain referrals in your spa and pool business. Word-of-mouth isn't enough. Successful spa and pool retailers need to have a "systematic" referral program that continues to bring in a continual stream of referrals. 
       

    Note: "You'll learn one proven referral technique that you can start implementing tomorrow that may eliminate your need to advertise ever again. The top professional service business owners use this networking strategy with so much success that it's all the marketing they do...period."

     

    • Having trouble upselling more accessories? Use my eight-step accessory marketing plan to sell more accessories than you ever have before. 

    • Would you like to make your chemicals literally fly off your shelf? You will learn nine strategies to jumpstart your chemical sales and I'll also expose you to two additional strategies that few spa and pool merchants are using today. I've saved the best for last though. I'll share with you a sneaky technique that will allow you to dominate your chemical sales market. 
       

    Warning: "If your competitors learn this technique before you, they will have the upper hand. Only one spa and pool business can effectively use this strategy in a local market. You must be the first to implement this strategy in your city before any of your competitors finds out what you're doing."

     

    • Are you flying blind? Learn how to measure your marketing efforts by the numbers by knowing what metrics to track and how to track them. If you aren't already doing this, I guarantee you are wasting a lot of marketing dollars right now.


     

    "I Never Really Knew How to Track My Advertising Costs"

    Dear David,

    I want to thank you for spending the necessary time to help me get my lead generation system off the ground. Your report made a lot of sense as it relates to spending ones advertising dollar toward the right audience.

    I never really knew how to track my cost of advertising until now. Thanks for all your help. I will recommend your program to other business associates of mine.

    Larry Rogers, Arkansas



    "How I Priced this System and Why You Can't Afford Not to Purchase It"     

     

    As I considered about how to price the "Recession-Proof Your Spa and Pool Business" system, I wanted to ensure that I met two important criteria:

     

    FIRST CRITERIA: The value that spa and pool owners will receive from this system should result in a 10:1 return on investment. This means that if you implement, even a few, of the marketing strategies included in the course you will receive, at a bare minimum, 10 times the amount of gross margin that you invested in the cost of the system.

     

    SECOND CRITERIA: Your hard-dollar breakeven point on your investment in this system will be equal to the acquisition cost of just one extra customer. By this I mean, that if you acquire just ONE extra customer from using this system, it will have paid for itself.

     

    To calculate your customer acquisition cost, divide the number of spas or pools that you sold last year by your annual sales and marketing costs. If you're a typical spa retailer your customer acquisition cost should be around $300.

     

    Let me tell you first off, it's simply impossible to not attract more than one customer with this system. In fact, it's impossible NOT to achieve a 10:1 return on your investment. It's probable that you'll earn a 10:1 return on your money in less than a month as a result of implementing just one of the lead generation systems you'll be taught in the course. 

     

    To be more realistic, you can probably expect to triple or quadruple the leads you are currently receiving today. From my experience, that is a VERY conservative estimate.

     

     

    "Fascinating, Informative, and Useful"

    “Dear David,

    Thank you for this incredible report about how to get more spa and pool customers. I found your lead generation strategy that you revealed in your report to be fascinating, informative, and very useful.

    To my knowledge, NO ONE is doing this in the Spa and Pool industry! You are very generous, kind and friendly. I am honored and very blessed by knowing you.”

    John Karkenny, Virginia  

     

     


     


    "100%, No Questions Asked, $1,479 Take-It-To-The-Bank Guarantee"

     

    Now it's time for me to put my money where my mouth is by extending to you my $1,479 Take-It-To-The-Bank Guarantee. As I mentioned before, I priced this product based on a 10:1 return on investment guarantee, which equates to $1,479. 

     
     

    I personally guarantee if you make a diligent effort to use just a few of the techniques in this course, you'll produce at least $1,479 profit in the next 12 months. That's right, $1,479 extra profit you never would have seen without this course. If you don't, I'll refund the entire cost of the course to you.  

     

    Actually, you get double protection. Here's how. At any time during the 12 months, if you sincerely feel I fell short in any way on delivering everything I promised, I'll be happy to give you a complete refund. Even if it's on the last day of the twelfth month!

     

     

    What Could Be More Fair? 
     

     

    You can "test drive" every breakthrough strategy and technique for 12 full months. You'll be able to conclusively determine whether this powerful course will work for you. If it doesn't bring you serious profits, I want you to ask for, and get, your money back! And, I'll let you keep the free bonuses (minus the cassette tape album) as my way of thanking you for giving this course a try.

     

     

    The truth is, you'll never have to worry about a refund. Because once you use these ingenious, proven techniques and see the huge jump in your profits, I'm betting someone would have to wrestle you to the ground to get you to let go of this course.

     

    "Let's See What David Has to Say..."

    David,

     

    When I emailed yesterday I should have taken the time to tell you how much we have used and enjoyed the "Marketing Bible."  Just a couple of weeks ago we received notification for renewal of yellow page advertising.

     

    Our Advertising and Marketing Director, Sarah, came to me and asked what I thought about re-running our previous ad. My comment was, "Let's see what David has to say". Of course there was an entire section on yellow pages ads, how to approach it and why.

     

    Normally, I would have just looked at the old ad, asked what everybody thought, maybe would have made a few minor changes and then made the same mistake I've always made.  Not any more!  And this is just one example of many. We're going to redo our Website, start a new referral program, exhibit at our first large Home Show...we've got a lifetime of work to do and do right.

     

    THANK YOU!!

     

    Fred Butler

    President, Pools Plus Inc.


    If your sales are trickling in and you want to dramatically boost your marketing efforts
    and shield yourself from the recession, order your

    "Recession-Proof Your Spa and Pool Business"



         now!
     


     

    Click here to order!
     

    You may also order BY FAX by filling out this FAX FORM and faxing it to 971-591-2798



    If you want to recession-proof your business and start making your phone ring off the hook, order "Recession-Proof Your Spa and Pool Business" today. It really will "make business come to you."



     

     

    "Found You to Be Very Knowledgeable"

     

    Dear David,

     

    I just wanted to thank you for answering the questions I had about your marketing program.  I found you to be very knowledgeable concerning marketing and you gave me some ideas that I'm going to try. 

     

    Thank you for taking time to talk with me on the phone.  Although I've been in the pool industry for five years, my new company is one year old.  I did well last year but I need to double my business this year.  With the information contained in your program I feel that I will be able to reach my goals.

     

    Kyle Elliott, Arizona



     

    "You Can't Afford Not to Purchase this System"

     

    If you don't make at least $1,479 in profits within the next year using just a few of the techniques I teach in this course you can have 100% of your money back. If I haven't lived up to my promise, I'm the loser, not you. You have nothing to lose and a lot of money to make.

     

    Just think, if you can get only one extra customer as a result of this system you will have made your money back. Let me tell you, after only two minutes on the phone with you I can tell you, not only how to get one, but many customers within the next month, using a special technique that almost no one is using in the spa and pool industry. This specific technique can be implemented within just a few days.

     

    How do I know it will work? Because it works like a charm in EVERY single industry in which I have ever implemented it! It is by far the most powerful lead generation system in use in any industry today. And I can almost bet that you're NOT using it right now.

     

    Why isn't the spa and pool industry using it? Honestly, I don't know why. But I can tell you it will work like gangbusters for you. This lead generation technique is perfectly suited for the spa and pool industry because of its high retail transaction value.

     

    Plus, it's easy to put into action. Within a couple of days you can have it up and running. Don't you need more customers right now? This system is the answer to your traffic problems.

     My guarantee protects you in every way. You must make a minimum of $1,479 in cash or you can get a complete refund - and all the time-tested secrets will be yours free! What are you waiting for? Pick up your phone and call me right now or select the link above to order your  "Recession-Proof Your Spa and Pool Business" system right now.

     

    You'll be glad you did.

     

    Sincerely,

     

     

    David Frey

    Author of "Recession-Proof Your Spa and Pool Business"

     


     

    Click here to order!
     

    You may also order BY FAX by filling out this FAX FORM and faxing it to 971-591-2798

     

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